Matthias Lüfkens

Matthias Lüfkens was the Associate Director-Media and Head of Social Networks at the World Economic Forum, aspires to inspire. Matthias is writing a regular column on mastering social networks in Bilan, Switzerland's top bi-monthly business magazine. Over the past years he has been advising a range of Fortune 500 companies as well as non-profit organizations on their social media strategy.

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